Auditing your Chinese KOLs – Ashley Talks 51

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How can you audit Chinese KOLs? In today's #AshleyTalks you'll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine.
For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia

How can you find the best KOLs for your brand?

  • Go to their page and look around. How well written are their articles? How frequently are they posting? Would you follow their account?
  • Check their audience. Are their followers real or bots?
  • Check the views/likes/comments for each article.
  • Does the account match your brand image?
  • Check the blogger's data from previous cooperations and ask the blogger for their generally expected results in terms of reach and engagement but... don't look for exact and firm KPIs.

Let's stay in touch! You can connect with me through

www.linkedin.com/in/AshleyGalina

www.facebook.com/AshleyTalksChina

 

 






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