MARKETING IN CHINA
If you want to expand your business to the world’s largest e-market, this is the book you need.
It gives you everything you need to do to start marketing and selling on Chinese social media. It covers all the bases – Which platforms are the best? What kind of content should I post and how often? How can I use social media for customer relationship management? How can I stand out in a crowded competitive market? All these questions are answered and much more.
By the end of this book, you’ll be up to speed and ready to go with a clear understanding of the Chinese e-retail landscape and the steps you need to take to wow them on the world’s most alive and active social media space.
As a marketer and social media agency head with ten years of professional experience in the region, Ashley Galina Dudarenok has seen the transformation in China’s online world firsthand. She has the experience and know-how to walk you through your journey into this vibrant and constantly changing virtual landscape.
Unlocking the World’s Largest E-market is for anyone who wants to be part of this market – the world’s largest and fastest growing online commercial space – from sole proprietorships to deluxe brands, it’s all here for you.
About the author
Ashley is a China marketing expert with ten years of professional experience in the region. Ashley often shares her knowledge and experience in a variety of magazines, including Forbes, CNBC, Huffington Post and the SCMP. Ashley is a frequent speaker at the China Marketing Summit, WeChat Conference, InvestHK and others. More info here.