China’s Cross Border E-commerce Platform Xiaohongshu
Xiaohongshu ( Little Red Book, or simply RED) is a fast-growing social media and e-commerce platform in China.
Xiaohongshu is a perfect choice for overseas brands that want to dip their toe into the Chinese market, particularly if they’re targeting young Chinese women.
The community is a very good place to conduct social listening because the notes and comments give valuable first-hand feedback. It’s a place where anyone can understand the real needs and wants of young Chinese women and see whether their products can succeed in China. More about this China CBEC platfrom in the video. 🙂
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