In today’s #AshleyTalks, you’ll learn which countries have the biggest presence on #Tmall Global, the sister website of China’s largest online marketplace, #Taobao. You’ll also learn about the five registration criteria and the deposits and fees required to set up your own Tmall store.
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Tmall Global (www.tmall.hk), the sister-website of China’s leading online marketplace Tmall, is China’s first, largest and most famous official cross-border B2C platform. Owned by Alibaba Group, it was launched in 2014 and sells imported merchandise via foreign merchant stores hosted on Tmall’s website. At the end of 2015 Tmall Global offered more than 5,400 international brands in various categories.
Tmall has country pavilions which bundle products from the same country on one page. The US, Japan and Germany hold the top three spots among the 53 countries Tmall Global shoppers order from the most. It uses Alibaba’s online payment escrow service, Alipay, to complete transactions in a preferred currency.
Tmall Global allows foreign brands without a Chinese business entity to sell to consumers directly by opening their exclusive flagship stores. Since March 2015, however, companies are required to use authorized third party service providers, so called ‘TPs’. Via the ‘Partnership Business Structure’, a local TP will help the foreign brand to open a Tmall shopfront. The brand is responsible for the products, branding and marketing strategy while it outsources the daily operation of the storefront to the TP. After investing considerable time and resources into entry preparations, setting up a shop will take 4-8 weeks.
- A registered corporate entity outside of Mainland China
- An overseas retail and trade license
- Own the brand or be an authorized distributor
- Chinese customer service must be provided
- Product returns should be handled in China
- Since 2015 shopfront registration for Tmall Global is on invitation-only basis
- Well-known international brands without official presence in China
- Merchants with a turnover of at least 100,000,000 RMB
- Security deposit: 150,000 RMB or 300,000 RMB, depending on the type of products sold
- Annual platform fee: 30,000 RMB or 60,000 RMB, depending on different operating categories
- Commission fee: 0.5%-5%, depending on the category of the product sold
- Payment service fee: 1% commission per transaction via Alipay
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Much of the content for this video was sourced from the recent China CBEC Guidebook by the Consulate-General of the Kingdom of the Netherlands in Shanghai. The full report can be found here http://bit.ly/2xxhGer.