The Prices For Chinese KOLs – Ashley Talks 53

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How much do Chinese KOLs cost? In today's #AshleyTalks you'll learn about the prices of different Chinese KOLs on WeChat and Weibo.
For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia

Each KOL has his or her own payment scheme, depending on the number of followers and level of influence.

Celebrities:

First tier celebrities, like Angelababy may charge hundreds of thousands or millions of RMB per post. Second and third tier celebrities, like 薛之谦 may charge between 100,000 – 500,000 RMB per post.

Bloggers & Communities:

Popular bloggers and communities, like 艾克里里 with a few million followers, usually charge up to 100,000 RMB per post while the smaller KOL accounts, like 旅行小马甲 may charge anywhere from 1,000 to 10,000 RMB per post.

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