The Ashley Keynote

Ashley’s keynotes

Ashley is a keynote speaker and workshop presenter with a strong focus on China. Most of her topics revolve around the China market and economy, modern Chinese consumers, Chinese tourists, Chinese social media, marketing to China, Alibaba & Tencent, China’s New Retail and the New Retail technology. Below are a few sample categories and topics Ashley often speaks on.

Modern Chinese Consumers

– Modern Chinese consumers: what do they want and how to sell it to them
– The other China: How Tier 2 and Tier 3 consumers are driving retail and China’s new economy
– Playing tourists: modern Chinese tourists and how to capture their attention

Chinese Social Media & Marketing

– The mesmerising world of WeChat and Weibo: how to leverage China’s largest platforms
– Friend or Foe: how to effectively work with Chinese key opinion leaders (KOLs)
– Winning in China: how to run social media campaigns that work
– Keep looking: China’s emerging social media platforms and how to win on them

China’s New Retail & Technology

– The Future is now: how Alibaba’s new retail changes the world
– How and why is China shaping the future of global retail
– Turning tables: a look into the booming technology sector in China – AI, VR & new retail tech

Other Popular Presentation Topics:

– 5 sectors to China’s digital success and what can the world learn from the modern China
– China’s transformation to a cashless society: mobile payments and digital currencies
– If you are missing China, you are missing the world: economy, consumers, tech


Ashley also delivers custom presentations to meet your specific objectives and learning outcomes.
Contact for more information!

Book Ashley for your next event

Presentation Format


A 45-min keynote presentation with a 15-min Q&A session on a specific topic. The presentation is tailored to your specific industry and audience demographics.


An intensive one or two day training with a la carte modules on multiple topics. All training modules are tailored to your specific industry and audience demographics.

Executive Masterclass

An interactive masterclass for executives to strengthen skills and intensify knowledge through a series of presentations and activities.

Presentation Format

Phocas is a game changer changer. It’s easy-to-use, customizable, and its speed helps me make sound business decisions, quickly react to lost sales and find new opportunities.

Kevin Manning - VP Sales and Marketing
Aaron & Company

Thanks Ashley for giving our Mainland marketing colleagues a full-day inspiring session on various hot topics about China social media. She is a truly professional with international perspective yet down to earth trainer, all practical tactics and cases shared by Ashley were well received. Look forward to working with her soon.

Bianca Un - Senior Manager, Digital Marketing
Hang Lung Properties

Ashley is a very talented entrepreneur and inspiring speaker that I met at TEDx Wan Chai. She was discussing the importance of women in Chinese entrepreneurship as well as the underappreciated aspects of women role models in ex-Soviet Russia.

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I attended a lunch briefing by Ashley recently and she was fun and engaging. Great insight as well. I am fascinated with the New Retail concept and how it will affect and change the retail environment globally in the near future.

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